Make your listings stand out

Help potential buyers to find the items they are looking for quickly by adding your items’ specific details to your listings.

Item specifics

Item specifics are details about your listing and will help buyers find your items. Complete both the required and recommended item specifics for your listings and drive a better conversion rate.

Find out more about item specifics
Item specifics are details about your listing

Item specifics downloads

Download the latest required and recommended item specifics requirements for all categories.

Item specifics downloads
Download the latest  eBay UK item specifics

Product identifiers

Product identifiers are unique codes used to identify specific products. By filling out these, search machines know exactly what you are selling and buyers have a better idea of what to expect from your item.

Find out more about product identifiers
Use product identifiers to help your search result

Optimise search ranking for your listings

Make your listings stand out more and follow our guidance on tips on how to help your listings perform better in our eBay search engines.

Optimise search ranking
Optimise search ranking for your listings

Google Shopping

Google Shopping allows customers to search for, view and compare products directly in the main Google search results page or under the “Shopping” tab.

Increase chances of appearing in Google Shopping