Create a great listing

Your listings are your window to millions of potential buyers on eBay. Our short guides below will help you to convert your products into sales.

Select the best category for your listings

Select the best category

Selecting the right category can be the difference between making a successful sale and potential buyers missing your item.


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Select the best category for your listings

Give listings effective titles

Your title is the first thing a shopper sees in the search results. An effective title will explain the item well and attract potential buyers.

Give listings effective titles

Write informative item descriptions

A well written item description tells a buyer everything they need to know about your item. A short, punchy description will appeal to quick readers and offer an accurate description of the item.

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Write informative item descriptions

Take good photos

High-quality images are key to showing your listings in their best light. Follow our handy guide and you can also produce  professional-style photos.

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Take good photos

Choose the right listing format and price

It’s important to select the right listing format and to work out beneficial pricing models for your items.

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Choose the right listing format and price

Choose the best postage option

Select a postal service that best suits your business size and location.

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Select a postal service that best suits your busin

Optimise listings for mobile

More than half of all sales on eBay were viewed on a mobile device prior to purchase. Increase your chances of sales with mobile-friendly listings.

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Optimise listings for mobile

Help buyers search for your items

Increase your listings’ visibility by improving the chances of potential buyers finding them on the platform.

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Help buyers search for your items

Describe your item’s condition accurately

Let your buyer’s know exactly what they are getting by describing your item's conditon accurately. This will help reduce potential returns issues.

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Describe your item’s condition accurately

Remove active content from listings

Watch this short video on why sellers should avoid using active content on listings and how it can be removed.

Remove active content from listings