Create a great listing
Your listings are your window to millions of potential buyers on eBay. Our short guides below will help you to convert your products into sales.
Select the best category for your listings
Select the best category
Selecting the right category can be the difference between making a successful sale and potential buyers missing your item.
Give listings effective titles
Your title is the first thing a shopper sees in the search results. An effective title will explain the item well and attract potential buyers.
Write informative item descriptions
A well written item description tells a buyer everything they need to know about your item. A short, punchy description will appeal to quick readers and offer an accurate description of the item.
Take good photos
High-quality images are key to showing your listings in their best light. Follow our handy guide and you can also produce professional-style photos.
Choose the right listing format and price
It’s important to select the right listing format and to work out beneficial pricing models for your items.
Choose the best postage option
Select a postal service that best suits your business size and location.
Optimise listings for mobile
More than half of all sales on eBay were viewed on a mobile device prior to purchase. Increase your chances of sales with mobile-friendly listings.
Help buyers search for your items
Increase your listings’ visibility by improving the chances of potential buyers finding them on the platform.
Describe your item’s condition accurately
Let your buyers know exactly what they are getting by describing your item's condition accurately. This will help reduce potential returns issues.
Remove active content from listings
Watch this short video on why sellers should avoid using active content on listings and how it can be removed.