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Selling allowances

Selling allowances

eBay is committed to providing a safe and trusted marketplace for all buyers and sellers. We want to give new sellers the support they need to complete their first sales successfully and ensure a positive experience for both parties. As such, many sellers, including eBay Shops subscribers, will have listing or selling allowances placed on their accounts, or in certain categories or items until they confirm key personal information or establish a positive selling history. 

To help you stay within these allowances, as a new seller, you can only use bulk listing/editing tools after 90 days and when you’ve received at least 10 positive Feedback ratings.

3 types of allowances may apply, depending on the seller:
  • Account-based selling allowances.
  • Category-based listing allowances.
  • Item-based listing allowances.
Find out how these allowances are applied, how to increase your allowances and improve your selling performance.

Account-based selling allowances

Account-based selling allowances allow us to review your account activity and confirm your personal information. Allowances will vary between sellers and may be increased based on your overall selling activity.

To see your account-based allowances:

  1. Click My eBay.
  2. Select Sell or Selling Manager on the left side of the page.

The Monthly selling allowances section shows your current selling activity relative to your monthly allowance. You'll see a red alert once you've reached your allowance, and you won't be able to sell more items in that month. You have the option of requesting a higher selling allowance. 

If you fall below the minimum performance standard, additional restrictions may be placed on your account. You can check your seller performance standards in your Seller Dashboard.

Account-based selling allowances don't apply to the following categories:

  • Business, Office & Industrial
  • Cars, Motorcycles & Vehicles (except for Parts & Accessories)
  • Property

How account-based selling allowances work

You have an allowance on the number of sold items and active items for sale, and a maximum on gross merchandise volume. If an item sells, it will count toward your allowance. However, if a listing ends without being sold, it won't count towards your allowance.

In the example below, you’ll see that you can still sell on when your listing ends. However, the number of active listings you can have on the eBay site reduces directly in proportion to the number of items you sold in that month.

For example 

  1. Assume you have a monthly selling allowance of 10 items.
  2. In your first week, you list 10 items. Out of the 10 listed items, you sell 2 items.
  3. The next time you list, you will be able to list 8 items. If you sell 5 out of the 8 listed items, you will be able to list 2 more items.
  4. If you sell both items, you have reached your selling allowance for the month and you won't be able to sell any more.

Requesting a higher account-based allowance

You may be able to increase your allowance by:

  • Confirming your key personal information
  • Linking your new account to an established account
  • Contact us

When you reach your allowance limit, you’ll be given the option to request an increase. We may also evaluate your selling activity and increase your allowance if you qualify.

If you exceed your limit in a month, you should reduce the number of active listings to bring it within your limit. Any listings that you place over your current limit may be automatically ended.


Category-based listing allowances

In some categories, you may notice a limit of the number of items you can list in a month. 

These allowances could apply if:

  • It's been less than 90 days since your first successful sale as an eBay seller.
  • You haven't sold multiple items in this category before.
  • You haven't sold in this category in over a year.
  • Requests have been opened against you for more than 3% of your total transactions in the last year.

When you’ve been a seller for more than 90 days, sold multiple items and established a positive selling history, the category-based allowances will be removed from your account. This happens automatically, you don’t need to do anything. Other allowances may still apply.


There are restrictions to the number of items you can list in these categories

If you've reached the maximum number of listings allowed for that item, you'll get a message explaining that you'll need to wait a calendar month to list that item.

Important: Listing items in the wrong category in an attempt to avoid these limits is a breach of our search and browse manipulation policy.

Please ensure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.


Item-based listing allowances

For a safer buying and selling experience on eBay, some items may be subject to additional restrictions. For example, we don't allow listings for counterfeit items, fakes, replicas, or unauthorised copies. Such items may infringe on someone else's copyright or trademark and are harmful to legitimate sellers, buyers, and eBay.

Some of these restrictions may be lifted if you establish a good selling history, but others will always remain in place. If you’ve got good detailed seller ratings and are confident in the authenticity and origin of your items, you may be eligible to increase your listing allowances.

Note: These are item-based allowances, and are in addition to account-based selling allowances or category-based listing allowances.

If you have a history of selling authentic items

When you’ve been a seller for at least 90 days with good detailed seller ratings and are confident in the authenticity and origin of your items, you may be eligible to have your listing allowance increased. We'll consider the following when we determine whether to change selling limits:

•Positive buyer Feedback.

No unresolved requests with buyers.

Selling history (minimum 3 months) and activity as a seller on the site.

Absence of Feedback questioning the authenticity of the item(s).

PayPal verification.

History of following eBay policies.

General good standing of the account.

If your account meets the above factors, contact us and we'll be happy to review your account.

If you don't qualify to have these allowances increased at this time, check again in 30 days. You may be able to list more items in this category or type at that time. These listing allowances only apply to certain categories or types of items, and you can usually continue to list other types of items as long as they also follow our policies. 

Learn more about our replicas, counterfeit, and unauthorised copies policy.


Increasing your listing or selling allowances

When you list an item, you may see a message letting you know that you have met, or are close to, one of your monthly account allowances. If you can't wait until the next month to continue listing, you can click the link in the message to request higher selling allowances. Some sellers may also find this link in the All selling section of My eBay in the Monthly allowances section.

From time to time, we ask members to verify contact information and business practices before they're allowed to list more items on our website. We also sometimes ask members to confirm some information.

We may send you an email with more information on what you need to do next. You can find the email in the Messages section of My eBay. Once we can verify your information, we'll review your account to see if we can allow you to list more items.

Increasing your allowances if you have an established seller account

You may be able to increase the allowances on your account if you have another, more established seller account on eBay. Your other account needs to meet all of these conditions:

  1. It's been 90 days since you received your first Feedback for a successful sale.
  2. You don't have any unresolved requests.
  3. Your detailed seller ratings are at least 4.8 in all areas.

If your account meets all of these conditions, follow the instructions on the Request higher selling allowances page to confirm that you already have an established seller account.

Note: eBay policy on multiple accounts

Registering new accounts or buying and selling with other existing accounts to avoid buying and selling allowances or other policy consequences is a breach of eBay policy. Learn more about the proper use of multiple accounts.

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