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Increasing your sales with eBay Promotions Manager

Increasing your sales with eBay Promotions Manager

Discover the free tool that helps you sell even more.

Benefits of Promotions Manager

Promotions Manager gives you the opportunity to merchandise and cross-sell your other products. When buyers take advantage of your exclusive offers and savings, you’ll see increased order size and revenue while your buyers enjoy the savings.
  • Increase sales: Offer promotions to encourage multiple purchases in a single order.  
  • Get exposure: Promote reduced or special priced items as part of a sale or increase item exposure by offering eligible items in the cross-sell module on the item page and on the new offer shopping page.  
  • Reduce postage costs: Plus increase profit margins for consolidated orders.

What sellers say about using Promotions Manager

"Since using the eBay promotions manager, we have seen an instant increase in sales. We trialled the order discount tool on a store category which had newly listed items in it and we instantly saw sales increase. Using the "Extra 5% off when you buy 3 or more items" cross-promotion tool encouraged customers to either buy in larger quantities than they would have originally or buy more of a selection from our range of handles." toyourhomeltd

"Sleek and professional on-site design for shoppers and straightforward interface for sellers, a great tool from eBay for increasing basket size." Ludovico-institute

"We have found the tool very useful when cross-promoting products for sale and found it to be a competitive way to get existing customers spending more with us. As well as taking part in Daily Deals and Campaigns, we've been able to offer additional savings to our customers using the Promotion Manager tool." jeansceneonline

Get started with Promotions Manager

Enable Promotions Manager for your shop now 
or go to
My eBay > Account > Marketing Tools

Download the User Manual.

To get the most out of Promotions Manager, you should first determine what you’re trying to achieve. 

With Promotions Manager you can set up 4 types of offers.
  1. Order size offers to encourage buyers to spend more or add more items to their orders with a discount. 
    Example offers: 
      • Save £10 when you spend £100 or more.
      • Save 20% when you spend £100 or more.
      • Buy 3, get 1 of the items free.
      • Buy 1, get 1 at 50% off.
  2. Codeless Coupons to engage previous or future customers through coupons. Codeless coupons can be sent as a link through emails to your customers. These can also be shared on leaflets, social media sites, online marketing or on your own website. Offers are hidden from natural search on eBay and are only displayed to buyers who have clicked on the link.
  3. Sale event offers to automatically merchandise reduced or special priced items on a sale page. 
    Example offers: 
      • Save up to 30% on all women's Prada shoes.
      • Save up to 75% on all men's suits.
      • Save up to 40% on Star Wars Lego sets.
  4. Accessory Discount to cross-sell additional related items (such as accessories) by providing an incentive offer.

    Example offers: 
    • Buy a camera, get 10% off select accessories.
    • Buy a TV, get £25 off a Blu-Ray Disc player.
    • Buy ink cartridges with your printer at no extra cost.

Listings that qualify to be part of an offer

To qualify for a special offer, listings must: 
  • Offer PayPal as one of the payment options.
  • Include a Buy it now option. Note: No auction-style listings are supported even if they have a Buy it now option.

Important: Listings with Best Offer including a Buy it now option are supported, but discounts will only be applied if a purchase is made through Buy it now.

Once the buyer has made a Best Offer and that offer is accepted, the item is no longer eligible for order discount or related item discount offers.

Frequently asked questions


What is a SKU?


What is a primary SKU?


What is a related SKU?

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