Create the perfect listing

The perfect listing
The perfect listing

Create the perfect listing

Every sale starts with a listing. Follow our advice to make yours perfect.
Every sale starts with a listing. Follow our advice to make yours perfect.

Ready to list?

Ready to list?

Sometimes, the best way to learn is to go ahead and sell something. You can refer back to this guide if you need any help along the way. 

Choose the right category

Category

Choose the right category

The best way to make sure your listing appears in the right place is to use the eBay catalogue. When you start selling on desktop or using the eBay app, first off you’ll be asked to tell us what you’re selling. As you start typing, you’ll see suggestions of items that match your keywords. 

If you see a match with the item you’re trying to sell, select Sell one like this and we’ll fill in all of the right item specifics for you. You can still write your own description, set the condition of your item and add your own photos afterwards.

If you do not find a match, or if you’re selling something unusual or unique that’s not covered by our catalogue, you can select your category manually with Browse categories and choosing from our full list. If you’re not sure which category to choose, have a look at what categories other sellers have chosen when selling similar items.

Write an effective title

Write a title

Write an effective title

The title is the first thing a potential buyer sees when searching for an item. Put yourself in their shoes and ask yourself: What would I want to know?

The title is also where to include the kinds of search terms you think buyers might use to look for your item.

You have up to 80 characters so be descriptive and include key details about your item, even if those details are also in your item description.

Examples:

  • Apple iPhone 6s Smartphone, New, 16GB, Space Grey, Factory Unlocked, with Charger.
  • Levi’s 501 Men’s Jeans, New, Black, Straight Fit, 32W 32L.
  • Adidas Gazelle OG Original, Men’s Trainers, New with box, Black, Suede, UK 7.

Write a compelling description

Write a description

Write a compelling description

Your item description is where you give your buyers more detailed information on your item. Not only does providing detailed information help convince a buyer to close the deal, it can help reduce the risk of them returning the item or complaining that it is not what was described.

It’s your advertising space so use it with pride. Make sure your spelling and grammar are squeaky clean and avoid images, logos and brand names that you don’t have permission to use.

Be accurate with your item’s condition

Item condition

Be accurate with your item’s condition

We all expect to get what we pay for so make sure you are accurate when choosing your item’s condition to avoid a disappointed buyer. The item condition options vary by category, but they should be self-explanatory.

An important thing to remember is that we only consider an item to be new if it’s still in the original packaging and has never been used for anything.

If your item does have any scratches, marks or other defects, be sure to include photos that show them clearly and describe them fully in your item description, so that buyers know exactly what they’re getting.

Take photos that stand out

Take photos

Take photos that stand out

People like to have a look at what they’re buying. You can add up to 12 pictures to your listings for free, so make the most of that and help your buyers make enlightened choices.

We’ve put together some advice to show that you don’t need to be a pro to take great shots with a standard digital camera or smartphone.

Item specifics

Item specifics

Item specifics

If, for example, you’re selling your old dancing shoes, you would use item specifics to tell buyers that they are blue and suede.

Each category has its own selection of item specifics, ranging from brand to the country of manufacture. Be sure to add as many item specifics as you can to your listings - they help buyers zero in on exactly what they’re looking for.

Choose the right format and price

Choose the right format and price

Fixed price or auction-style listing? It really comes down to whether you have a specific price in mind for your item.

You may want to go for a fixed price listing if you have a specific price in mind.

But with an auction-style listing there's a chance the winning bid could exceed your initial expectations.

You'll also need to decide the duration of your listing from these options:

  • Auction-style: 1,3,5,7 or 10 days.
  • Fixed price: 3,5,7,10 or 30 days.

Add a Buy it now price

Add buy it now

Add a Buy it now price

Give your buyers the option to purchase before an auction-style listing ends, for a set price.

This gives you the possibility of a quick sale for the right money although it disappears after a bid is placed (or the reserve price is met).

Set a reserve price

Set a reserve price

Set a reserve price

Set a reserve price and your item won’t be sold if bids don’t reach that amount.

It gives you the peace of mind that your item won’t be sold for less than you’re willing to sell it for.

Schedule a start time

Schedule a start time

Schedule a start time

Create your listing now and set it to go live at a future time of your choosing, for a small fee.

Summary of postage options

Posting your sold items

Summary of postage options

You’ve made a sale and the money is there in your PayPal account. It’s time to post your item to its new owner.

There are a few options for posting your sold items - we’ll guide you to which is best for you.

Sell on the eBay app

iPhone app

Sell on the eBay app

If you’ve got a smartphone (and if you haven’t, we know where you can get one) the eBay app is a quick and convenient way to sell. Here are the download links, depending on your device:

iPhone | iPad | Android | Windows Phone

The eBay app offers all of the same listing options as the quick listing tool on desktop, with a few useful extras:

  • Take photos of your items using your mobile device and add them to your listings.
  • Scan your item’s barcode to instantly add product information from the eBay catalogue.
  • Get notifications on your device when you need to take action, such as when your item has been sold.

The fees for selling on eBay are the same when using our mobile apps, and the same rules and policies apply.