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eBay Shops

eBay Shops

Your eBay Shop is a central shopping destination where buyers can learn about you and your business, and browse your items through a customisable shop front.

If you already have an eBay Shop, you can switch to a fresh new look with bigger pictures and social media sharing features. Find out more and give it a try.

The benefits of opening an eBay shop include:

  • Discounts on listing fees.
  • A unique URL that you can use in your marketing.
  • Powerful tools to create a unique shop front that captures your brand.
  • Create your own Shop categories making it easier for you to organise your Shop and for buyers to find what they’re looking for.
  • Access to eBay marketing tools including Promotions Manager, Markdown Manager, Promote your listings and customisable email campaigns.

eBay Shop levels

There are three levels of eBay Shop. Choosing the level that is right for you depends on the volume that you sell and how you plan to grow your business.

Basic ShopFeatured ShopAnchor Shop
An easy-to-use and affordable solution if you’re opening your first eBay Shop.A solution for growing businesses with even lower listing fees and business tools.A solution for businesses looking to expand rapidly at home and abroad, with free listings and business tools.

Insertion fee
200 inclusive fixed price listings. Selling limits apply.

Insertion fee
1,200 inclusive fixed price listings. Selling limits apply.

Insertion fee
All fixed price listings included. Selling limits apply.

Monthly subscription
Private sellers:
£19.99 per month incl. VAT
Business sellers:
£17.38* per month

Monthly subscription
£52.17* per month 

Monthly subscription
£217.38* per month 

* Prices exclude VAT and apply to eBay business sellers in the UK.
See terms and conditions.

What else is included?

Basic ShopFeatured ShopAnchor Shop
Additional customisable pages51015
Price per additional fixed price listing£0.09£0.04£0.00
Price per auction starting under £1£0.04£0.04£0.04
Price per auction starting at £1 or more£0.13£0.13£0.13
Picture manager1MB free1MB free & reduced fees50MB free & reduced fees
Email marketing allowance1,000 emails per month2,500 emails per month5,000 emails per month
Create custom categories
Good ‘Til Cancelled listing format
Marketing tools - Promotions Manager, Markdown Manager and Promote your listings advertising service
Subscription to eBay Selling Manager Pro£4.99 per month£0.00 per month£0.00 per month
Free subscription to Sales Report Plus
Discounted or free insertion fees for international selling

** For sellers who are registered as living in the UK and Ireland.


How do I change my eBay Shop subscription level?


Can I change the name of my eBay Shop?


What can I do if I go on holiday and want to put my eBay Shop on hold?


How do I close my eBay Shop?


What happens after I close my eBay Shop?

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