From July 2016, we’re updating the way we display information on your listings on mobile. This will ensure your listings are easier to find and better optimised for buyers using mobile devices.
At a glance
- We’re introducing item description summaries to mobile versions of your listings.
With more than half of all transactions on eBay viewed on a mobile device prior to purchase, you may be able to improve sales by making your listings mobile-friendly.
To help you get there, we’re changing the way that listings appear on mobile. From July 2016, we’re adding description summaries that will complement your current descriptions and will only appear on our mobile site and app. These summaries contain the relevant information for mobile shoppers and are optimised to help surface your listings in search engines.
How it works
By default, we’ll automatically generate these description summaries based on the description you’ve included in your listing. If you prefer, you can customise the summary text by editing your listings’ HTML tags.
You don’t have to make any changes to your account or your listing processes as the new description summaries will be automatically generated based on your full item description.
For item descriptions which are less than 800 characters and use basic HTML, CSS or text-only, we’ll display the entire description.
If you’re comfortable working with HTML, you can decide which content to use for the description summary by using a special HTML tag as described in the frequently asked questions below. Using HTML tags requires some technical knowledge.
Best practice for optimising your listings for mobile
Here are some tips to help make your listings more mobile-friendly:
- Consider keeping descriptions under 800 characters and stick to text, basic HTML or CSS.
- Use our photo uploader to upload up to 12 photos for free.
- Give your buyers more detail with item specifics, such as size, colour and European Article Numbers (EANs).
- The listing frame feature is great for letting buyers search your eBay Shop.
- Be sure to use the appropriate fields for payment, postage and returns information.
Upcoming changes to active content
We will provide more information later this year about which functionality will be limited and provide the specific timing in early 2017. We also are working closely with our third party partners in cases where they use active content on your item descriptions.
Remove active content today and you’ll enjoy the following benefits:
- Faster load times.
- Optimisation for mobile devices.
- A more secure marketplace.
Frequently asked questions
The description summary is a brief, text-only summary that appears on our mobile site and app, and is generated from your standard description. The description summary helps buyers find, evaluate and compare products using their mobile device, and is optimised for search engines.
Each listing’s description summary will retain as much information about the item as possible, using the fewest number of words. We automatically populate the summary with the keywords that buyers are likely to use to search for your item.
We use an algorithm to identify the keywords that buyers use to search for your item and display those in the description summary.
No, buyers will still be able to see your standard item description by selecting Item description in your listing.
If you have HTML authoring capabilities, you can indicate what you want to appear in your description summary by encapsulating desired content (up to 800 characters) in special HTML tag. A simple way to tag your content is to include the following HTML around the text you wish to include in the description summary:
<div vocab="http://schema.org/" typeof="Product"><span property="description">[your description summary goes here]</span></div>
It’s beneficial to limit your use of active content now for faster page loading, cleaner presentation across all devices and to reduce abuse in the marketplace.
Many tools and services use active content to provide features such as scrolling galleries, cross-merchandising widgets, drop-down menus and search fields to your item description or your eBay Shop.
You may wish to use HTML, CSS or existing built-in eBay capabilities. If you use a third party and they include features which use active content, know that we are working with them to transition to mobile-friendly, safe content where possible.